Seeing Farther, Faster: Helping Relocating Employees Personalize Their Relocation Journey
Posted by: David Pascoe – Interim Managing Director EMEA/APAC & Senior Vice President
When one of my clients challenged Cartus to develop a new and better way to personalize the relocation journey for their transferees and assignees, I knew we had an opportunity to create something truly special in the industry. During the discovery phase, we learned that their relocating employees—especially those moving for the first time—were often overwhelmed by what they needed to do and when.
What’s most important this week? What can I save till next week? What will the next two months look like? At best, the uncertainty was causing unnecessary stress. At worst, it was actually hurting job performance as employees transitioned to their new roles.
What they needed was some sort of timeline to provide a visual overview of the entire move. The timeline also had to be flexible enough to adapt as events were completed, dates adjusted, and new data became available. It was then that we realized how well such a tool would fit with our push to introduce predictive analytics to the global mobility industry.
Using Predictive Analytics to Improve the Employee Relocation Experience
Where our Leading Edge Analytics Practice, LEAP, was focused on helping organizations solve business problems with data, we could apply the same pattern recognition algorithms to our vast database of move scenarios and display their learnings graphically. Enter MovePro TimelineSM.
Powered by our predictive models, MovePro Timeline dynamically updates as a move progresses, shifting key activities and tasks while reforecasting future milestones. This lets employees see at a glance what they’ve accomplished, and what’s still ahead.
Of course, predictive analytics is only as good as the data that powers it, which is where Cartus differentiates itself in the industry. With millions of data points amassed over the last 30 years, we benefit from the law of large numbers in a way that none of our competitors can compare to. Better yet, the more moves we put through the algorithm, the smarter it gets, because it’s learning all the time. The upshot is that, even if other relocation providers someday employ similar statistical models, they lack sufficiently robust data for “predictive viability”—a gap that will only grow larger with each passing year.
Beyond the predictive elements, we focused on achieving the right balance of form and function—making sure our design was intuitive, interactive, and dynamic. As a result, MovePro Timeline also includes alerts for key activities and access to supporting resources, while clearly labeled tasks guide your employees through key steps in the process where action is required.
The bottom line is, whether you’re relocating across the country or around the world, the moving process can be overwhelming. Our experience has shown us that employees are more productive when they know where they are in their journey, and what’s around the corner. That’s exactly what MovePro Timeline does—and it’s only getting better.
We look forward to sharing more with you in the coming weeks. Please contact your Cartus representative to learn more, and be sure to watch our short MovePro Timeline highlight video below, and visit our MovePro overview on Cartus.com to see how our innovative technology can support you and your transferring employees.